Tik Tok users may not longer able to use Lady Gaga's song and many artists in future if UMG (Universal Music Group) and Tik Tok does not have mutual agreement on the licensing as it will expired at the start of February.
UMG said, "With respect to the issue of artist and songwriter compensation, TikTok proposed paying our artists and songwriters at a rate that is a fraction of the rate that similarly situated major social platforms pay. Today, as an indication of how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content, TikTok accounts for only about 1 percent of our total revenue. Ultimately TikTok is trying to build a music-based business, without paying fair value for the music."
In this matter, Tik Tok finds that UMG's statement is sad and disappointing.
TikTok added, "Despite Universal's false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent".
"TikTok has been able to reach 'artist-first' agreements with every other label and publisher. Clearly, Universal's self-serving actions are not in the best interests of artists, songwriters and fans.".
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