Lady Gaga wore a meat dress and have a meat purse to match it.
When Cher announced the winner of Video of the Year, which was Lady Gaga, she asked Cher to help her to hold her meat purse while she gave a speech.
Cher told Heat Magazine regarding the moment, "I didn't realise what it was at first and then she said, 'Hold my meat purse', and I thought it was a new designer I didn't know. Then I looked down and thought, 'Woah this is strange'. It felt very weird, but the design was gorgeous and it was really a work of art."