Lady Gaga's concert brought $100 million to $150 million revenue to Singapore. Lady Gaga performed at National Stadium for four nights (May 18,19,21,24).
Tourist from overseas spent on accommodation, food and beverage, shopping and services.
According to The Straits Times, Maybank economist Brian Lee, "Gaga’s concerts generated about half the revenue of Swift’s Singapore shows, which pulled in S$104 million".
"The smaller tourism boost from Gaga concerts compared to Taylor Swift is not surprising, given Gaga’s smaller and more niche following."
"In contrast to Taylor Swift’s completely sold out shows, demand for Lady Gaga’s was more lukewarm with last minute tickets still available and resellers slashing resale ticket prices".
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