Thursday, February 16, 2012

Givaudan will work with Lady Gaga for new fragrance

The Swiss fragrance company is working with Lady Gaga to create a new fragrance.
Chief Executive Officer Gilles Andrier said, “Fragrances from celebrities are
usually very competitive because the first couple of years are very big. Even if
you win Lady Gaga, it would be a portion of the business we have to win every
year."

Source

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